Click & Grab

E-commerce companies including Flipkart, Amazon and Snapdeal are funding discounts on their sites using mechanisms as complex as the complicated structures some have adopted to circumvent foreign direct investment (FDI) laws in India. The three major e-commerce companies operating in India—Flipkart, Amazon and Snapdeal—all operate as marketplaces. That’s primarily because Indian law doesn’t allow FDI in e-commerce sites that sell directly to customers, but allows it in marketplaces that link sellers and buyers. The marketplaces also provide services such as payment, storage and delivery. As direct retail is banned, marketplaces are not allowed to exercise control over the product prices of the sellers on their platforms, including on the matter of discounts. Still, Flipkart, Amazon and Snapdeal do actually have a significant say in deciding product prices as all the three sites finance part and, in some cases, the full amount of discounts offered by sellers albeit in an ...

E-commerce ecosystem in India

India is at the cusp of a digital revolution. Declining broadband subscription prices, aided by the launch of 3G services, have been driving this trend. This has led to an ever-increasing number of “netizens.” Furthermore, the likely launch of 4G services is expected to significantly augment the country’s internet user base. Internet has become an integral part of this growing population segment for remaining connected with friends, accessing emails, buying movie tickets and ordering food. The changing lifestyles of the country’s urban population have also led many people relying on the internet for their shopping needs. The convenience of shopping from the comfort of one’s home and having a wide product assortment to choose from has brought about increased reliance on the online medium. The trend of online shopping is set to see greater heights in coming years, not just because of India’s rising internet population, but also due to changes in the supporting ecosystem. Pl...

Indian e-commerce firms to begin massive hiring

E-commerce, one of the most hot and happening sectors in India, is on a hiring spree with both domestic and global firms stepping up their recruitment efforts. While Amazon, Flipkart and several others are already bullish on increasing their headcount, the entry of newer foreign entities such as Alibaba, Rakuten and Walmart that are seriously eyeing the Indian market, are further expected to result in a hiring boom in the country. A report published by HR consultancy Randstad India last month noted that hiring activities in e-commerce are expected to grow by over 30% which may help create up to 50,000 jobs in the next one year. Some other analysts anticipate that the number may go up to 80,000-100,000 jobs this year alone with the rate at which the sector is growing in recent months. The foreign invasion China’s largest e-commerce company, Alibaba.com, and Japan’s online market place Rakuten are likely to enter the $12-billion (including online travel portals) e-comme...

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