Click & Grab

E-commerce companies including Flipkart, Amazon and Snapdeal are funding discounts on their sites using mechanisms as complex as the complicated structures some have adopted to circumvent foreign direct investment (FDI) laws in India. The three major e-commerce companies operating in India—Flipkart, Amazon and Snapdeal—all operate as marketplaces. That’s primarily because Indian law doesn’t allow FDI in e-commerce sites that sell directly to customers, but allows it in marketplaces that link sellers and buyers. The marketplaces also provide services such as payment, storage and delivery. As direct retail is banned, marketplaces are not allowed to exercise control over the product prices of the sellers on their platforms, including on the matter of discounts. Still, Flipkart, Amazon and Snapdeal do actually have a significant say in deciding product prices as all the three sites finance part and, in some cases, the full amount of discounts offered by sellers albeit in an ...

Scorching heat ups online shopping by 155% in India

Thanks to scorching heat, shopping trends of Indian consumers have witnessed a significant change this ‘summer season’, a whopping 155% rise in online trends over the regular shopping compared to last year (85%), reveals the Associated Chambers of Commerce and Industry of India (ASSOCHAM) latest survey. “This summer season, there is a 155% more traffic on online retail websites and shopping on ground has taken a back seat due to rising heat. Apart from convenience, rising fuel price, online discounts and availability with abundance of choice keeping them indoors, said Mr. D S Rawat, Secretary General ASSOCHAM while releasing the ASSOCHAM survey. As per the ASSOCHAM findings, Delhiites have left behind all other cities in India shopping online. While Mumbaikars ranks second, Bangalore ranks third in their preference for online shopping in the survey, for which around 3,500 shoppers in Delhi, Mumbai, Chennai, Bangalore, Ahemdabad, Kolkata among other cities were interviewed...

E-commerce ecosystem in India

India is at the cusp of a digital revolution. Declining broadband subscription prices, aided by the launch of 3G services, have been driving this trend. This has led to an ever-increasing number of “netizens.” Furthermore, the likely launch of 4G services is expected to significantly augment the country’s internet user base. Internet has become an integral part of this growing population segment for remaining connected with friends, accessing emails, buying movie tickets and ordering food. The changing lifestyles of the country’s urban population have also led many people relying on the internet for their shopping needs. The convenience of shopping from the comfort of one’s home and having a wide product assortment to choose from has brought about increased reliance on the online medium. The trend of online shopping is set to see greater heights in coming years, not just because of India’s rising internet population, but also due to changes in the supporting ecosystem. Pl...

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