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Know how Flipkart, Amazon, Snapdeal offer huge discounts

on October 21, 2014

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Digital awareness fuelling e-commerce growth in India

on October 06, 2014

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Know how Flipkart, Amazon, Snapdeal offer huge discounts

E-commerce companies including Flipkart, Amazon and Snapdeal are funding discounts on their sites using mechanisms as complex as the complicated structures some have adopted to circumvent foreign direct investment (FDI) laws in India. The three major e-commerce companies operating in India—Flipkart, Amazon and Snapdeal—all operate as marketplaces. That’s primarily because Indian law doesn’t allow FDI in e-commerce sites that sell directly to customers, but allows it in marketplaces that link sellers and buyers. The marketplaces also provide services such as payment, storage and delivery. As direct retail is banned, marketplaces are not allowed to exercise control over the product prices of the sellers on their platforms, including on the matter of discounts. Still, Flipkart, Amazon and Snapdeal do actually have a significant say in deciding product prices as all the three sites finance part and, in some cases, the full amount of discounts offered by sellers albeit in an

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Delhiites Lead In Online Shopping In India

Shopping trends of Indian consumers have witnessed a significant change with a record 65% rise in online trends over the regular shopping compared to last year, reveals the Associated Chambers of Commerce and Industry of India (ASSOCHAM) latest survey. “This festive season, there is a 65% more traffic on online retail websites and shopping on ground has taken a back seat. Apart from convenience, rising fuel price, security reasons, online discounts and availability with abundance of choice keeping them indoors, said Mr. D S Rawat, Secretary General ASSOCHAM while releasing ASSOCHAM survey. Delhiites have left behind all other cities in India shopping online. While Mumbaikars ranks second, Ahmedabad ranks third in their preference for online shopping in the survey, for which around 5,000 shoppers in Delhi, Mumbai, Chennai, Bangalore, Ahemdabad, Kolkata among other cities were interviewed. As per the survey 62% of Delhiites prefer shopping online while 30% prefer t

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