Click & Grab

E-commerce companies including Flipkart, Amazon and Snapdeal are funding discounts on their sites using mechanisms as complex as the complicated structures some have adopted to circumvent foreign direct investment (FDI) laws in India. The three major e-commerce companies operating in India—Flipkart, Amazon and Snapdeal—all operate as marketplaces. That’s primarily because Indian law doesn’t allow FDI in e-commerce sites that sell directly to customers, but allows it in marketplaces that link sellers and buyers. The marketplaces also provide services such as payment, storage and delivery. As direct retail is banned, marketplaces are not allowed to exercise control over the product prices of the sellers on their platforms, including on the matter of discounts. Still, Flipkart, Amazon and Snapdeal do actually have a significant say in deciding product prices as all the three sites finance part and, in some cases, the full amount of discounts offered by sellers albeit in an ...

How Amazon, eBay taking control of $22 billion online retail market in India?

Until last year, all of Bhanu Priya’s sales of laptop computers came from customers who climbed two floors to her store in a dilapidated New Delhi building. Now, she gets an additional 3,000 orders a month from the Internet and has hired 10 people to handle the new business. Amazon.com Inc., eBay Inc., and local competitors Flipkart.com and Snapdeal.com have built a $3 billion e-commerce market in India because of traders like Priya. India doesn’t allow foreign-controlled companies to sell products online. That’s led web retailers to a different model than the one pioneered by Amazon: they operate online marketplaces and local traders sell goods on them. “If you run a shop, you can maybe get about 1,000 footfalls a day,” Priya said one afternoon at the store in Delhi’s Nehru Place electronics market. “With online there is no limit. Sitting in Delhi, you get customers across India.” “Greater profitability is another reason that all major web retailers in India have emb...

Indian e-commerce firms to begin massive hiring

E-commerce, one of the most hot and happening sectors in India, is on a hiring spree with both domestic and global firms stepping up their recruitment efforts. While Amazon, Flipkart and several others are already bullish on increasing their headcount, the entry of newer foreign entities such as Alibaba, Rakuten and Walmart that are seriously eyeing the Indian market, are further expected to result in a hiring boom in the country. A report published by HR consultancy Randstad India last month noted that hiring activities in e-commerce are expected to grow by over 30% which may help create up to 50,000 jobs in the next one year. Some other analysts anticipate that the number may go up to 80,000-100,000 jobs this year alone with the rate at which the sector is growing in recent months. The foreign invasion China’s largest e-commerce company, Alibaba.com, and Japan’s online market place Rakuten are likely to enter the $12-billion (including online travel portals) e-comme...

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