Wal-Mart first traditional retailer to plan e-commerce model





In a first for the domestic retail industry, the world’s largest retailer, Wal-Mart, plans to set up an online marketplace model in its cash-and-carry stores in the country.

The company announced on Tuesday that it is entering the wholesale e-commerce space and will extend the business-to-business (B2B) e-commerce platform to its Best Price Modern Wholesale store members.

The platform will provide them with a convenient online shopping opportunity. As an exclusive virtual store for its members, the e-commerce platform will provide a similar assortment of products, as well as special items.

Online retail, at present, accounts for less than 1% of the total market in India, but this space is slated to grow at 50-55% over the next three years to reach R50,400 crore by 2016, according to a report by Crisil. This is close to a four-fold rise from the estimated market size of R13,900 crore in 2013.

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