Small Traders Now Embrace Online Marketplace To Grab Customers




Internet-enabled trade helps provide a level-playing field for small entrepreneurs. 

National and export sales are less dominated by the largest firms, and new firms have fairly high shares in overall sales. 

"This is because entry barriers for internet-enabled trade are lower, which makes it easier for newcomers to enter the market," says a recent report by online marketplace eBay. In fact, nearly 32% of exporters on eBay India are newcomers, according to thetimesofindia

In fact, consumers living in remote or rural areas benefit most in these markets, where competition is traditionally weaker because there are fewer suppliers. Lower prices also lead directly to welfare gains because a high level of competition, allowing buyers to compare prices from a variety of retailers, helps bring prices down. 

"Another key source of welfare gains derived from internet enabled-trade is access to products as ecommerce platforms reduce search costs and make products tradable that were otherwise not sold. This directly benefits sellers and consumers. The report also calculated the welfare gains that would prevail if all international trade were to become internet-enabled. For India, the welfare gain was estimated to be 67%, the third highest among the leading countries of the world," eBay said. 

Nevertheless, the full potential of Internet-enabled trade has not yet been realised. "This form of trade requires an enabling policy environment. It is currently subject to a wide range of restrictions and faces trade barriers, especially for cross border transactions (exports and imports)," eBay said.

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