Investments in e-commerce firms rose
258.31% to $805.36 million in 2013-14 from $224.85 million a year ago
The total digital commerce market in India
grew by 33% to reach Rs.62,967 crore (in sales) in 2013 from Rs.47,349 crore in
December 2012, according to industry lobby Internet and Mobile Association of
India.
India’s slowing consumption story
has meant a decline in the interest shown by private equity (PE) and venture
capital (VC) investors in consumer product, retail, and restaurant companies,
even as it has meant a revival of their interest, which appeared to be fading,
in e-commerce firms.
Investments in retail, e-commerce, consumer
packaged goods and quick service restaurants rose to $1.142 billion (across 94
deals) in 2013-14, from $855.53 billion (across 107 deals) in 2012-13,
according to investment tracker VCCEdge.
Of this, investments in e-commerce firms
rose 258.31% to $805.36 million in 2013-14 from $224.85 million a year-ago.
Investments in consumer products and restaurants fell by more than half.
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