Indians are shopping for homes online now

Till recently seen as a crucial and emotional decision, buying a house has been transformed into an online transaction: click, and you are done.

While a traditional consumer believes in strict human interaction before homing in on a property, new-age and tech-savvy consumers take a virtual tour of the property and make multi-crore purchases online, defying the tradition of 'touch and feel' while buying a house.

Moreover, in digital transactions, local brokers and brokerage channels have no role, thus saving the buying cost.


In last three months, for instance, Tata Housing and Tata Value Homes have sold over 400,000 square feet through 450 apartments online, with sales value of over `350 crore. Companies such as Tata Housing, Godrej Properties and Adani Township are joining the digital media marketing bandwagon in a bid to strengthen their online sales.

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