Flipkart, Myntra to close $350 million deal soon





Flipkart could be weeks away from concluding a deal to buy rival Myntra as the two sides engage in last-minute haggling over valuation before concluding what will be the biggest transaction in India's online retail industry.

People with knowledge of the talks said fashion portal Myntra is aiming for a valuation of $400 million (Rs 2,400 crore). The company, based in Bangalore, is founded by Mukesh Bansal, 38, an IIT-Kanpur graduate. But Flipkart, also based in Bangalore and co-founded by 32-year-old IIT-Delhi alumnus Sachin Bansal (the two Bansals are not related), may not be willing to concede that much.

Negotiators are considering a "target valuation" of $350 million, and may push the offer to $370 million , but there is "no possibility" of valuing Myntra at $400 million, according to a source with direct knowledge of talks. Representatives of Flipkart and Myntra declined to comment.The deal is being stitched during a period of frenetic activity in the ecommerce space.

Amazon, the world's largest online retailer, is steadily building out its India operation -- it will start selling fashion items in the next few weeks -- while the country adds hundreds of thousands of new online shoppers every month.

The timing of the transaction also takes into account an initial public offering of Flipkart's shares next year, most probably on the Nasdaq stock exchange in the United States, sources said. Flipkart , which raised $360 million in two rounds in 2013, was valued at around $1.6 billion in July last year. The valuation is "significantly more" now, the sources said without disclosing how much.

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