Snapdeal may hit $1 billion sales this year




Snapdeal is literally snapping at Flipkart's heels. Its sales might even be ahead of its older and better known e-commerce peer.

Snapdeal's founder and CEO Kunal Bahl indicated to TOI that it would hit $1 billion in sales (or gross merchandise value, as the ecommerce world calls it) in 2014, a year ahead of target. Flipkart, based on its February numbers, had said earlier this month that it had touched an annualized run-rate of $1 billion, again indicating that the full year 2014 would see the company achieve that landmark.

Bahl said that in 2012 Snapdeal had said it would do $1 billion in 2015 calendar. "Now there is a very optimistic chance that we will beat that very significantly. We will be the fastest and the most capital efficient company to hit $1 billion, and by a pretty significant order of magnitude. And this would be very soon," Bahl said.

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